Methodology: We used Google’s Keyword Planner (searching all languages) to establish the average monthly search volume in each country for over 250 popular chocolates. The chocolate with the highest search volume was then chosen as that country’s ‘favourite chocolate’. In cases of tied search volumes, the chocolate that was first alphabetically was chosen. Data was pulled during November 2019 and search volumes are a monthly average from the previous 12 months. All data available on request.

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